Our dogs have been trying to tell us something for a very long time.

You already knew, didn't you? Not in a general "dogs are loyal" kind of way. In a specific, particular, this-is-my-dog kind of way. The look they give you. The way they know. The thing that happens between you that doesn't have a name.

We built W♥OF because that feeling deserved a place to live. (Honestly, it was the dogs' idea.)

We're a small team of dog families in Bend, Oregon who felt it too. We wanted to make something that confirmed what owners already know to be true: that the bond between a dog and their family is real, specific, and deep. Not sentimental. Not generic. Yours.

W♥OF is where your dog finally gets to say it. And where you find out you're not the only one who was listening.